CHANDIGARH-As encouraging results of the Bhagwant Mann Government’s anti-drug campaign “Yudh Nashean Virudh” begin to emerge, authorities emphasise that lasting success will depend not only on enforcement against drug traffickers and peddlers but also on prevention, early detection, treatment and timely intervention at the family and community levels.
Launched on March 1, 2025, the Yudh Nashean Virudh campaign has evolved into one of the state's most significant anti-drug initiatives, combining strict enforcement measures with efforts aimed at de-addiction, rehabilitation and awareness generation.
Punjab Health and Family Welfare Minister Dr. Balbir Singh said, "As part of prevention and rehabilitation efforts, more than 90, 000 victims of drug abuse have been admitted to de-addiction and Outpatient Opioid Assisted Treatment (OOAT) centres across Punjab between March 1, 2025, and May 2026.” The figure reflects the Punjab Government’s focus on treatment and recovery alongside enforcement.
He added that while action against the drug menace continues across the state, teachers, parents and community members remain the first line of defence in identifying vulnerable individuals before substance use develops into addiction. "The early stages of addiction often go unnoticed, manifesting through subtle emotional, behavioural and physical warning signs, " he added.
Early indicators may include sudden mood swings, irritability, declining academic or work performance, withdrawal from family interactions, secrecy about routine activities, unexplained demands for money, new social circles, disturbed sleep patterns and loss of interest in sports and other activities.
Physical symptoms may include neglect of personal hygiene, fatigue, redness of the eyes, drowsiness, changes in eating habits and unexplained fluctuations in weight. Experts associated with the campaign advise families not to ignore such behavioural changes. Parents should address these concerns through calm and supportive conversations, without judgment, and seek professional help whenever necessary.
Following interventions carried out under Yudh Nashean Virudh, many individuals have successfully undergone treatment and rehabilitation and are now leading healthier lives.